The European Tourism Institute (ETI), the management consultancy PROJECT M and the marketing agency Saint Elmo’s Tourism Marketing are pooling their skills in a new partnership: the HOUSE OF TOURISM. 

The HOUSE OF TOURISM is part of the SERVICEPLAN GROUP, the largest independent, partner-managed agency group in Europe with its headquarters in Munich. The group includes more than 40 agencies and companies. It has 23 of its own locations and other partnerships in a total of 34 countries worldwide and employs around 4,400 people. 

The HOUSE OF TOURISM bundles tourism expertise within the SERVICEPLAN GROUP.

The European Tourism Institute has stood for expertise in tourism market research for over 30 years, PROJECT M is one of the leading strategy consultancies in tourism in German-speaking countries, and Saint Elmo’s Tourism Marketing is the market leader in Germany, Austria and Switzerland for integrated marketing in the tourism industry.

The three companies work independently and cooperatively as needed as the HOUSE OF TOURISM. 

For our clients.

Together with our clients from the areas of destination management, tourism and hospitality, we develop tailor-made, holistic and future-oriented solutions. And we network our expertise and services as required to achieve this end.

The HOUSE OF TOURISM can also always draw on the expertise of other specialists from the Serviceplan Group, such as in digital advertising, media planning and eCommerce, in order to develop the best possible individual solution for its clients.

For our employees.

The companies that form the HOUSE OF TOURISM take their employees seriously. The SERVICEPLAN Group’s Houses of Communication offers you the best conditions for the new world of work, successful work-life balance and personal and professional development. 

We learn together, flexibly combine know-how and network the expertise of our specialists. We form teams of experts who stimulate each other and develop effective solutions for the market. We develop together along the tourism value chain – from analysis and strategy to creation and communication – with a holistic 360 degree view. 

Constantly rethinking tourism.

We are all passionate tourism experts and want to use our motivation to shape the future of tourism in German-speaking countries. 

Our close proximity to the market and close connection to science, means we are always up to date. Agility, curiosity, innovation & creativity are important values in our partnerships. 

We anticipate and set trends to the benefit of our clients.

v.l.n.r. Ronald Focken, Managing Partner Serviceplan Group, Verena Feyock, Managing Partner Saint Elmo’s Tourismusmarketing und Cornelius Obier, Managing Partner PROJECT M und Europäisches Tourismus Institut ETI

Where and how to find us.

The HOUSE OF TOURISM is here for you personally in our offices in Berlin, Freiburg, Hamburg, Munich, Innsbruck, Linz, Villach, Vienna, Bolzano and Bucharest as well as in the SERVICEPLAN Group’s Houses of Communication.